This article appears in the January-February 2021 issue of PMQ Pizza Magazine. Click here to read it in the digital edition.
If you’re sick and tired of paying 20% to 25% or even more in third-party online ordering commissions and fees, the new Facebook App called Tap the Table (TTT) is for you!
While many restaurants and pizzerias may agree that these third-party services are necessary during tough times, the fees and high commissions are a serious burden. Plus, while it’s great to get customers from anywhere, being so dependent upon those third-party services is just not efficient or sustainable.
Why and how did these digital delivery services gain so much power, anyway? Well, as they say, the money is in the list! These large companies have a big checkbook and can easily acquire new customers with their technology. However, restaurants are prioritized most often when they offer big discounts. So not only are these guys taking commissions with each delivery, which hurts your profits, they are now asking restaurants to discount even further.
Fortunately, the ultimate digital solution has finally arrived with Tap the Table. Collecting data from your customers who order online through third-party services has been impossible. Their contact lists are carefully protected, and they will never share information with you. So it’s time to take back your customer data!
How, you may ask? When your restaurant or franchise signs up to get started with a free Tap the Table account, your customer database will automatically grow with every single online order. Even better, you’ll instantly start turning your comments on social media into real paying customers. Imagine being able to reach back out to every customer who left you a great comment about your food. The possibilities are endless!
With TTT, your restaurant can also automate the process of gaining great reviews on Yelp and Tripadvisor. And you can easily send trackable coupons and other promotions directly to your entire customer list using TTT’s built-in Email and Text Message Marketing Suite. You’ll never pay for a social media ad to reach the same person twice (read that one again—it’s huge!). And TTT offers many more amazing restaurant-centric features.
Finally, you’ll never pay a commission or unnecessary fee with Tap the Table! Why? Because, at the end of the day, these are your customers we’re talking about, not any third-party service’s customers—and not ours, either. With TTT, all customer data belongs to you.