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Announcing Tap The Table's Mentorship Program for Restaurant Marketing - July 2021

Announcing Tap The Table's Mentorship Program for Restaurant Marketing - July 2021

For Immediate Release: Tap The Table LLC, July 11th, 2021

Tap The Table, LLC., a revolutionary Restaurant CRM & Online Ordering software company serving the restaurant and retail markets with access to nationwide customer support, today announced it has launched a mentoring program designed to help drive its clients' success.

All Tap The Table customers will now have access to more resources to better utilize our application.

Along with the current robust built-in features designed to automatically help restaurants increase sales, build bigger & more effective customer contact lists , we will also use this mentoring program to compile case studies at this scale with the help of some of our participating clients.

These unique case studies will be used to inspire & support the rest of the TTT community of restaurants & retail stores.

Welcome Image for Tap The Table New Employee, Landon Miles.

Tap The Table customers seeking additional support can now take advantage of mentoring sessions by attending a restaurant client success session using Facebook Rooms. This will be done through a series of weekly 15-minute videos produced live in the private Tap The Table Facebook Group, focusing on best practices for using Tap The Table software and other operational challenges. Tap The Table experts will also be able to answer questions from the audience live!

Ryan Baggott, the owner of Tap The Table insists that this program will help participating restaurants increase sales, build a more effective customer contact list, and streamline the customer journey. Information and data collected via mentorship will lead to the Tap The Table team producing more case studies on a wider scale with assistance from the participating clients.


Recently Tap The Table hired Landon Miles to head up the platform and partnerships part of their new marketing program. As a digital marketing veteran, Landon will take on customer support as well as providing instructional video production for restaurant clients which should generate revenue for Tap The Table.

Since its launch in 2020, Tap The Table has established a customer base that is spread across the United States, Canada and Mexico. By the end of FY 2021, it is expected to reach 10 million conversations processed, which is an excellent record for any chat marketing company today.

"Tap The Table's focus will always be restaurants, but we are proud to offer our expertise in this new program to retail stores as well." Says Ryan Baggott "Retailers have been using our software for a few months and we stand ready and willing to help them with their online ordering success".  

If you would like more information about Tap The Table or would like your business considered for inclusion in the mentoring program please contact Landon Miles Landon@tapthetable.io

Baby Got Bot + Tap The Table = a Match Made in ChatBot Heaven

Baby Got Bot + Tap The Table = a Match Made in ChatBot Heaven

Welcome to the new world of doing business in the Restaurant Industry.

If you are a Restaurant or an agency that works with restaurants, take note...a growing majority of customers do not want to call your business but would instead message you and interact with your restaurant online. Are you ready for this cultural shift?

What is the “Living Wage” that Waitstaff Should Be Paid If We Outlaw Tipping?

What is the “Living Wage” that Waitstaff Should Be Paid If We Outlaw Tipping?

Original Article by NPR Here 

Jillian Melton and Paul Sklar work at two restaurants hundreds of miles apart. And when it comes to the $15 minimum wage debate, their differences in views could almost be as vast.

The push by Democrats to raise the federal minimum wage would also eliminate a decades-long practice of paying restaurant servers as little as $2.13 an hour under the expectation they would earn far more through tips.

It is a pay structure prevalent in most states, including in Tennessee, where Melton was a server at the chain restaurant Seasons 52 until she was laid off during the pandemic. But for Melton, that reliance on tips was "archaic," often meaning the difference between spending more time with her children, or having to work a last-minute shift.

"I've missed track meets," Melton says. "I've missed baseball games because I needed to work, even though I planned to be off tonight, because yesterday went so terrible."

But Paul Sklar, a server at an Olive Garden in Baltimore, doesn't want the tip wage system to change. He worries restaurants would have to cut hours or lay people off if they were forced to pay more to their staff out of pocket.

"If they have one slow day or one bad weekend, they're ready to cut hours, make tough decisions with some of their most loyal people, so I can only imagine what having to pay a much higher wage would do," Sklar says.

 

Although servers make far less than the standard federal minimum wage of $7.25 an hour, restaurants are legally supposed to pay the difference when those employees' pay falls short of that amount.

But servers complain many restaurants often skimp on topping off their pay if they don't make enough in tips.

The tipped wage structure is a relic of the Jim Crow era, when businesses looked for ways to avoid paying a full wage to African Americans and women.

People of color and women today make up a huge chunk of the tipped workforce, and discrimination and sexism persist, affecting servers such as Melton.

The most recent Democratic proposal to hike the minimum wage would scrap this two-tiered system. Businesses would have to pay every worker at least $15 an hour, whether they make tips or not.

Forecasters from the Congressional Budget Officesay boosting the minimum wage to $15 an hour would deliver a pay raise to as many as 27 million Americans, but they caution it would also cost as many as 1.4 million jobs.